NBA players on Twitter

This post is an excerpt from "Social Media Culture in Sports," a project I did with Stevie Crisosto - make sure you check out her blog "Sports and the Media"

NBA Players on Twitter 

 

Photo Credit: HoopIquity.com

Kevin Durant @KevinDurant35

Kevin Durant plays for the Oklahoma City Thunder and he has just started his second year in the NBA.  Durant is extremely active on Twitter and generally tweets about 6-7 times per hour.  He talks to many people, has 79,093 followers and follows 282 people.  His Twitter page is customized with a picture of him and his teammates.  He has a link to his facebook page and his Bio states, “I’m me, I do me, and I chill.” Other than carrying on conversations with people he just tells people what he is doing and comments after games: 

“Jus got home...goin down to Stillwater to watch my horns smack OSU a lil lata” –Oct 31^st 

“Great win on the road against a STACKED Detroit Pistons team...we showed alot of toughness!!!” –Oct 30^th 

It seems as though Durant is constantly on Twitter and always looking to interact with someone.  Some of his tweets include: 

“Talk to me...sumbody DM me or sumthin...what's the topic for today” –Oct 30^th 

“whats good people...in the room bored..who wants to skype?” –Oct 29^th 

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Shaquille O'Neal @THE_REAL_SHAQ

Shaq is an incredibly funny guy and shows it on Twitter - his preferred medium. He is one of the most popular NBA tweets with more than 2.5 million followers. He keeps his tweets pretty light hearted, but also works to entertain his followers

 

Dwight Howard @DwightHoward

Charlie Villanueva @CV31

He’s the notorious NBA player who dared post to his Twitter account at halftime during actual game vs the Celtics and got scolded by Scott Skiles.

 

Source:

Screen Captures -  HoopIquity.com

Inside the NBA Twittersphere

This post is an excerpt from "Social Media Culture in Sports," a project I did with Stevie Crisosto - make sure you check out her blog "Sports and the Media"

Shaping an athlete's online brand

Every day athletes are making and creating the news. Just look at the stories below and you can see how athletes are using social media to get themselves attention both positive and negative.

We look at the actions of some athletes and wonder... what were they thinking? Maybe, if their agents had a better understanding of the social media community, their clients could avoid putting their foot in their mouth.

Social media has brought on a number of changes to the sports world. Sports used to be about the team, but as the business of sports has grown so too have the individual brands of certain athletes.

ConsoleJocks posted a story today about the importance of individual branding for athletes and how their agents can help them protect their brand.

Also, the Sports Agent Blog gives 5 simple tips for agents to help prepare and protect a player's online brand.

Check it out and see if your favorite player might need a new agent.